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Editing Video Content: Why Video Color Correction is Essential

Video content marketing is one of the most effective tools of any marketer. Around 94 percent of marketers said it was essential for improving users’ understanding of their products and companies. However, good video marketing requires good video editing skills.

Part of those skills includes using video color correction layers correctly. It may sound simple, but many studios employ specific people whose only job is to make sure videos are colored precisely right. They look at specific details and have an incredible knowledge of how color sets a video’s mood.

Keep reading below to learn more about video color correction and how to do it.

Video Color Correction Helps Videos Stand Out

When most people start editing a video, they are primarily concerned with arranging clips in the correct order. They don’t experiment with the myriad of tools available beyond the timeline. That just means they’re missing out on adding transitions and creating editing layers.

By learning these kinds of tools, you can add color adjustment layers. These frames overlap your clips, changing how people see them on a screen. They allow you to change the way objects look on a screen.

In advanced programs like After Effects, you can change the colors of specific objects in a video. With this, you can make some things stand out and pop at viewers, seizing their attention. It can create drama or humor, defining your video’s style and its impact on your audience.

If you learn how to change the color levels of your videos, people will want to watch them. Your videos will stand out, and you will be able to carve out a space for yourself on social media.

Set Right Mood By Adjusting Color Levels

Most programs have tools that help editors adjust the way clips feel. Even a free online video editor can help you darken or brighten clips, meaning you have no excuse for not learning how to correct your colors.

Often, the colors that your camera captures don’t accurately reflect the mood. If your camera operator did not adjust the white balance, these natural colors might also be off-balance. As a result, a dramatic moment in our film can actually seem comedic—or the other way around.

Editing colors is simple, too. All you need to do is access the levels and start playing with different levels. See what happens when you reduce the blues in a video or raise the number of red tones.

The more you play with colors, the better you will be at setting a tone.

More Blues Create Somber and Dramatic Moods

Raising your blues or dropping your reds usually helps beginner video editors set a dramatic tone. This is perfect for short films or advertisements that discuss serious issues, such as those for nonprofit organizations.

It helps capture viewers’ attention and shows them whatever is happening on their screen.

Brighten Your Film With Brighter Colors

Bright colors are perfect for bubbly and fun videos, usually for comedy skits or ads showing off a specific product. You can make people laugh by raising your reds or including more magenta in your video. You can also make products glimmer under the spotlight, helping them gleam and stand out from the background.

Video Editing Skills Are Valuable

Knowing the proper ways to create video color correction layers is invaluable. It helps separate one video editor’s work from another—giving them a unique kind of definition. Some editors prefer darker blues, while others love making things greener.

To learn more about improving your video editing skills, keep reading our website.

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