Maybe you are not aware of this, but Bing is the second most popular search engine on the planet, second only to Google. Bing controls 36% of the US desktop search market.
If you have been ignoring your Bing ranking in SEO efforts till now, it’s time to change that. There are many things you can do to improve your ranking on Bing. Let’s look at some of them below.
Don’t Be Mistaken – Bing Isn’t the Same as Google
Even though a lot of people mistakenly assume that if you rank high on Google, you would rank high on Bing as well, that’s not quite true. Yes, a lot of the factors that Google watches out for, like on-page SEO, and keyword domain names, are also what Bing cares about. But some items aren’t exactly ranked the same – so watch out for that.
Focus On User Engagement
Bing search engine cares highly about user engagement. It’s top on the list of things that matter to them when ranking web pages. That’s why you will need to ensure that your web pages have great content that attracts your user’s attention and keeps them interested for a while to come.
Reduce your bounce rate as much as possible, that is, people hopping onto your website and then leaving it soon thereafter. Click to learn more: How does SEO work?
Use Bing’s Webmaster Tools
Set up your website with Bing Webmaster Tools now, if you haven’t done it already. It will show you exactly what keywords you rank for, how your site indexes, and help you diagnose problems as well. They also have a blog associated with the Webmaster Tools, which is informative and useful to subscribe to.
Backlinks Aren’t as Important for Bing as for Google
Even though backlinks are extremely important when it comes to Google rankings, Bing doesn’t seem to care as much about them. Continue building links on your website, of course, but avoid spammy links and obvious link manipulation.
HTTPS Is Not High On Bing Ranking Factors
Google said that HTTPS is used as a ranking signal for them, albeit a minor one. But Bing doesn’t care about or use HTTPS for ranking factors.
You can submit your URLs (up to 10,000 of them) to Bing for crawl control and indexing. It’s a very easy process done by visiting the Webmaster Tools.
Put Bing Ranking on Your SEO Priority List
Do not forget about Bing ranking when creating your SEO priority list for the upcoming year. SEO can sometimes seem like a pain because there are so many things to keep track of. But once you get it done right, it can give you a steady flow of leads without much further effort.
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